Company Profile Essay Example | Topics and Well Written Essays - 1500 words

Company Profile - Essay Example Business Interaction / Communication in more than 100 different languages. 49,000+ individuals are employed worldwide by the Coca-Cola Company and its subsidiaries. In Britain the brand arrived in the year 1990 when the son of the founder, Charles Chandler brought the brand to England. The company today is extremely popular and surprisingly, "the word 'Coca-Cola' itself is even thought to be the second most widely understood word in the world after 'OK'!" (Coca Cola). The company is facing fierce competition with Pepsi Co. that is the other giant in the industry. Coca Cola is having a share of merely 50% in the Europe, the company is a market leader in Europe, however the company is rated 2nd in many parts of the world such as India. The company is having a wider product line and length that forced me to prepare the profile. The product line includes Coca Cola, Coca Cola Zero, Diet Coke, Sprite, Fanta, Lilt, Dr. Pepper, Oasis, Kia-Ora, Schweppes, Five Alive, Minute Maid, Rose's, Spri t 3G, and Powerade. The company is having a concern about the health too, it is unusual to think about since the company is manufacturing a drink that many people view as unhealthy, nevertheless the company cares about people when it says, "You can enjoy 'Coca-Cola' and all of our other products as part of a healthy balanced diet and active lifestyle" (Your Health). It is also a healthy sign that Coca Cola has associated it self with various healthy activities such as Football. SWOT There are number of strengths, weaknesses, opportunities and threats regarding Coca Cola. In UK, the strengths include, highest market share possessed by any soft drink company, the biggest product line and length, a strong focus on society's health as the company mentions clearly on their products, "'Big 8: energy, protein, carbohydrate, carbohydrate of which sugars, fat, saturated fat, fibre and sodium" (What our labels tell you). The customers are welcomed at anytime to inspect the company's internal environment, the company has mentioned the free number '0800 227711'. A strong focus on fulfilling social responsibility as the company has associated itself with many important events such as sports etc. The weaknesses are limited for Coca Cola, The company has not got the full penetration in the market, there are many gaps in the society. The company is focusing on brand extension rather than the penetration of current brands. Obesity is getting common is Britain and company is not taking the issue in account. The different sales headquarters are not interlinked directly and they are having problems in internal communications, "We are currently developing new communications programmes to improve employee engagement and to ensure that they all understand our business priorities" (Key challenges in Britain). The opportunities for Coca Cola are, the obesity is getting common in Britain, Coca Cola can target that segment specifically and make it aware of the may Diet Coke that can help people understand the benefits of such drinks. The company can then cater each segment individually, such as kids who prefer sports should be targeted through advertisements using powerade, when every segment would be targeted, the outcome could be very profitable, "developing new, and hopefully successful, products is vital and, as Band says: Coca-Cola also needs to get the mix of products correct; that is the

The impact of London congestion charge,an economic view Literature review

The impact of London congestion charge,an economic view - Literature review Example However, despite this, the actual implementation and running costs of the congestion charge have been suggestibly much higher than the benefit (Evans, 2007). Figures from TfL suggest that the revenue:cost ratio is extremely high (Leape, 2006). For example, upkeep of the monitoring systems requires technical experts which cost a lot to employ. The video cameras used as part of the system are also extremely costly and require maintenance and protection from vandalism (Leape, 206). Secondly, there is a lot of bureaucracy involved in chasing up congestion charge dodgers and others who falsely abuse the exemption system. Finally, there are other effects that can be judged by approaching the congestion charge economically, such as the effect on jobs and economic activity within the 22km2 zone (Leape, 2006). It is interesting to look at the effects that the congestion charge has had on retail within the zone. One paper (Quddus, Camel & Bell, 2007) looked at a John Lewis department store wit hin the zone, on Oxford Street. The data looked at four years between 2001 and 2004, which included three years of pre-congestion data and one year post-congestion data. It was decided to stop collecting sales data after this point as the opening hours changed, which is a good way of avoiding bias in this type of economic study. However, there may still be bias present from only evaluating one year of congestion charge sales data, as three years of pre-congestion charge data was examined giving a broader picture of the economic scope of the store. Despite this, the study produced some interesting results. After controlling for Gross Value Added (GVA) specific to London and...This paper offers a thorough analysis of the all-round impacts of the imposition of congestion charge in London. Not only economic, but also social and environmental impact is considered. The paper attempt to provide how the congestion charge assist in improving environment. It also evaluates the impact on unemp loyment changes facilitated by charging. One of the main aspects of transportation in London that was intended to be improved by the congestion charge was the economics. There is evidence that there has been a positive economic effect seen by introducing the charge, with an estimated 90% of pre-charge congestion costs being eliminated by profits. However, despite this, the actual implementation and running costs of the congestion charge have been suggestibly much higher than the benefit. In terms of the environment, there were significant reductions in traffic flows within the congestion zone area between 2003 and 2006. There are many different approaches to the congestion charge and how it has had an effect on London from an economic standpoint. These have all given various different results within the literature, although these are partly dependent on the methodologies used and the time periods examined. One of the main issues that can come from assessing a project like the congestion charge is that it will be evaluated in the short-term, and there may be additional costs or benefits to be seen within the medium- or long-term which cannot be assessed by current results.